Small Business Survey
New Revenue Opportunities From Embedded Accounting
A Roadmap for Vertical SaaS Providers and Digital Platforms That Serve Small Businesses (SMBs)
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Table of Contents
- Why a Report on Embedded Accounting?
- The Digitization of Small Business
- Developments in the Digital Platforms and Vertical SaaS Markets
- The Growth of the API Economy
- Why This Report? The Intersection of Three Trends
- Small Businesses' Accounting Burden
- Technology and Tool Support for Accounting
- Accounting and Financial Management: A Pain for Small Businesses
- The Accounting Opportunity for Vertical SaaS Providers
- Creating New Revenue Streams from Embedded Accounting
- Embedded Accounting with White-Label APIs
- Embedded Accounting: First Step to a Banking Relationship
- Embedded Accounting: Growth Opportunity for Vertical SaaS and Digital Platforms
"In our independent survey of 750 small business owners and executives, 79% indicated they would be more likely to select an industry-specific software provider if it integrated all accounting functions (i.e. bookkeeping, invoicing, expense management, financial reporting, income tax services) into one application."
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