By All Accounts

Embedded finance and accounting APIs are transforming how businesses handle financial services. This article explains the technology's rapid growth, shows how it helps small businesses reduce accounting work, and explores what makes a strong API integration.

Platforms send SMBs to QuickBooks or spreadsheets for accounting — and lose them there. See how embedded accounting creates indispensable platforms, deepens customer relationships, and unlocks new revenue streams.

Beyond traditional build/buy/partner options, embedded accounting offers platforms a strategic advantage in their product roadmaps. It can improves user experience and retention while reducing development time. Data shows 80% of SMBs prefer integrated solutions.

Embedded finance is rapidly growing within vertical SaaS platforms, with a $153B untapped market potential. Platforms are integrating payments, lending, payroll, and accounting services, transforming from operational tools into comprehensive financial solutions for specific industries.

Small businesses face significant challenges with manual invoicing, spending over 4 hours weekly on invoice-related tasks. Invoice APIs emerge as a strategic solution for platforms to streamline these processes and deliver better value to their SMB customers.

Toast, a leading restaurant management platform, has integrated various financial services but lacks embedded accounting. Adding this feature could reduce restaurant failures and increase revenue while completing their all-in-one solution.